Okay, so we sort of understand molding soap into familiar gadget shapes, but this bar of Pre soap utterly baffles by being scented "bourbon and Coke," which seems a bit self-defeating. Smell like a hobo with webOS for just $13 -- and don't worry, there's BlackBerry, iPhone, and Playstation soap on offer as well, presumably scented with Boone's Farm and OE 800.
Palm's slightly disturbing Pre ads continue to make news, putting to rest any doubts about their effectiveness. Hot on the heels of ad agency Modernista totally loving that you're "creeped out" by them, analyst MediaCurves has done a little online study --"little" meaning a small sample group of only 305 viewers. Still, the results are interesting, with half of all respondents feeling inspired or happy after viewing the commercial, nine percent feeling disturbed. Sixteen percent were, however, confused, but that didn't stop 21 percent from saying the commercial was "extremely effective," and 46 percent indicating "somewhat effective." At the read link you can watch the ad with a line graph drawn over it rating peoples' interest realtime, generally going up when the phone is shown (the "bing, bing, bing" segment) and down the rest of the time, perhaps inspiring a new series of Pre adverts with more time for demos and less for dazed-sounding, tight-haired, 60-foot-tall women.
Official application portals like Apple's App Store and Palm's App Catalog are the big box retailers of the mobile space: plenty of choices, but to get the really good stuff you have to go elsewhere. Case in point: My Tether, an app that, naturally, allows tethering through a Pre, and does so quite comprehensively. Palm's savior can be directly attached through USB, but Bluetooth and WiFi are also available, thus delivering the connectivity trifecta. It's a lot easier to enable than the last option we found, and though the fully-automatic, self-installing version costs $10, there's a free one if you're feeling cheap (and know your way around a shell prompt). We're still waiting to see whether Palm or Sprint will put an end to these 3G hijinks, since the pair are obviously not in favor of them, but right now this particular carrier needs every selling point it can get -- even unofficial ones like this.
Advertising Age has taken a deep dive into Palm's latest string of unsettling, polarizing ads -- you know, the ones with the girl -- in an attempt to explain the company's intention with the creepy spots. The industry paper spoke with Gary Koepke, the co-founder and executive creative director at Modernista, the company which developed and produced the short clips. According to Gary, he's happy that viewers find the commercials upsetting, stating that "The Pre is probably being talked about more than other phones right now because of the marketing and advertising, and that's a good thing. Could the ads work harder to show exactly how the phone works? Yes, but we knew it would be polarizing people to have a woman not shout at them and tell an interesting story." Apparently the agency is taking its own stab at Microsoft's Seinfeld / Bill Gates strategy, which means viewers don't necessarily have to like (or even understand) the ads... as long as they keep talking about them. Of course, that game plan may work for a company like Microsoft, which arguably has nothing to lose if they run a few ill-received spots. Palm, on the other hand, won't get a second chance to make a first impression with a lot of people, and since its fortune is currently riding on the device these ads attempt to sell to consumers, it's a pretty risky proposition. C'mon, how could the folks that brought you the Foleo be wrong?
If you love the Pre, but hate Best Buy or Sprint, now you've got the option of nabbing one through an online reseller you can live with: Amazon. The device has just popped up on the super-retailer's site, and like the aforementioned blue and yellow reseller, you don't have to worry about any pesky mail-in rebates -- the phone is $199.99 out the virtual door. Also of note, you can nab the non-contract version for $499.99, which is a $50 savings over the Sprint pricing, and certainly a value compared to Best Buy's $749.99 price tag. Only bummer note? Amazon says these babies won't ship for 4 to 6 weeks... which basically sucks.
We're doing our darnedest not to be recklessly optimistic here, but after weeks and weeks of nothing, a few new somethings have sauntered into Palm's App Catalog. If you'll recall, we actually heard earlier this month that said catalog was destined to get some serious additions in the near future, and we're hoping that the surfacing of these two is a sign of things to come. Announced this morning over on Palm's official blog, OpenTable and Fliq Bookmarks are now available to download on the Pre. The former allows hungry owners to secure themselves a spot at a nearby eatery, while the latter works with The Missing Sync for Palm Pre to transfer Safari bookmarks from your desktop (Mac for now, PC coming soon) to the Pre. Sure, it's not like these two are the killer apps we've been longing for, but at this point, any progress is great progress.
While Palm is busily engaged in a game of domination with Apple to see which one can keep iTunes sync working or broken the longest, the Pre homebrew community hasn't been sitting idle, introducing two new and painless ways to get homemade software up in your handset. The first is a desktop app called WebOS Quick Install that works on Mac, PC, and Linux, allowing installation with just a drag, a drop, and a click. The other is called fileCoaster, enabling users to download and install IPKs right on the phone itself, plus other files too. Two great apps for fans of unofficial softwares and good tidings for a warm future of basement innovation -- only a month after the first custom apps came to light.
Time to update your Pre, Palm's just released webOS 1.1.0. Quite a bit of changes here, but most importantly, the patch notes say that it "resolves an issue preventing media sync from working with latest version of iTunes (8.2.1)" -- that issue, of course, being a blockade put in place by Apple just one week ago. Oh yeah, it's on. In addition, we've got emoticons and Exchange support now, and its 31st app, NFL Mobile Live for watching games and audio from the device. There's also talk of a new gesture, swiping left to right to move forward through web pages, but really it's no different that scrolling the browser up in landscape mode. Everything else is pretty boring by comparison -- looks like that leaked update list was dead on. So when should we expect to see iTunes 8.2.2, eh Apple?
Here are a few things we've noticed after playing with the update for a little bit:
Scrolling through long lists (like contacts) seems improved. We're seeing a lot less loading, and only the occasional hiccup.
Push email now seems to actively delete (and represent the count properly) in the background.
Folder orders for IMAP Gmail accounts are now correct. Previous versions of the software had them totally out of whack.
The email alert sound is different -- softer.
App load times seem a bit snappier. In fact, the whole device feels a little snappier.
Maybe we're crazy, but there seems to be a new animation for the drop-down menus.
Anything else you guys are seeing? Tell us in comments! Also, PreCentral has an extensive list of undocumented features.
suraj.sun points out CNet coverage of Palm's newest OS release, which restores the ability to synch with iTunes that iTunes 8.2.1 had broken.
"The news was posted on Palm's blog where it listed the new features and enhancements of the software update and nonchalantly added at the end: 'Oh, and one more thing: Palm WebOS 1.1 re-enables Palm media sync. That's right — you once again can have seamless access to your music, photos and videos from the current version of iTunes (8.2.1).' Bold move, Palm. Bold move. It'll be interesting to see how Apple responds, and do you suppose the use of the phrase 'one more thing,' a phrase that Apple CEO Steve Jobs often uses to introduce a new product at the end of his keynotes, was intentional or am I just reading too much into this?
Palm's webOS has never been a platform to stir the interest of the casual gamer. While there are many advantages to being built around HTML, JavaScript, and CSS, those tools don't excite game developers who need direct access to advanced graphics hardware to render animations smoothly. Unfortunately, as described by Craig A. Hunter, a self proclaimed "pretty dedicated iPhone developer" who's been poking around the WebOS SDK, Palm does not provide the environment to develop serious games or the kind of sophisticated apps users now expect from their handhelds. Chief among his concerns is lack of OpenGL access despite the hardware supporting it. Palm also limits devs to a 4Hz sampling of raw accelerometer data, far short of the 20Hz minimum required for games utilizing tilt control. In his summation:
With such amazing software capabilities flourishing on the iPhone, Palm can't afford to wait a year while they make the transition from web apps to native apps in their SDK. Palm might have had a chance against the 2007 Apple SDK, but not the 2009 version. Not even close. With this limitation, webOS will not be taken seriously by consumers who place importance on games or sophisticated third party apps.
Of course Palm, now with its deep Apple roots isn't blind to the issue. In fact, the kids at PreCentral have uncovered a Palm job listing from June 29th seeking Game Frameworks Engineers who will "design, implement, debug, and optimize frameworks for game development." So while the beta release of the webOS SDK might be limited, we'll key on the word beta for now. Remember, Super Monkey Ball wasn't built in a day -- it took a bit more than 365 of them before being offered after the launch of the original iPhone.